Cookie Policy

1. What Are Cookies?

This Cookie Policy explains how cookies are used on the ActiveLead platform (the "Service"). ActiveLead is a product by LeadCRM. Throughout this policy, "LeadCRM", "we", "us", and "our" refer to the operator of the Service.

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners.

Cookies help us understand how you use LeadCRM, which allows us to improve the Service and provide a better user experience.

2. How We Use Cookies

We use cookies for the following purposes:

2.1 Essential Cookies

These cookies are necessary for the Service to function properly. They enable core functionality such as security, authentication, and account management. Without these cookies, the Service cannot operate.

• Authentication: To keep you logged in and maintain your session
• Security: To protect against unauthorized access and security threats
• Preferences: To remember your settings and preferences

2.2 Analytics Cookies

We use analytics cookies to understand how visitors interact with the Service. These cookies help us:

• Track page views and user interactions
• Identify popular features and areas for improvement
• Monitor performance and identify technical issues

We use the following analytics providers:

• Google Analytics: For website analytics and usage statistics
• Vercel Analytics: For performance monitoring and error tracking

2.3 Payment Processing Cookies

When you make a payment, Stripe (our payment processor) uses cookies to process transactions securely. These cookies are essential for payment functionality and fraud prevention.

For more information about Stripe's cookie usage, see Stripe's Privacy Policy.

3. Direct vs Indirect Cookie Usage

Direct Cookies: We set some cookies directly on our domain for authentication, session management, and preferences. These are essential for the Service to function properly.

Indirect Cookies (Third-Party): Some cookies are set by our service providers (third parties) when you use the Service. We use third-party cookies through the following services:

• Google Analytics: Website analytics and performance tracking (indirect - set by Google)
• Vercel Analytics: Infrastructure and performance monitoring (indirect - set by Vercel)
• Stripe: Payment processing and fraud prevention (indirect - set by Stripe during checkout)

Note: We do not currently use third-party cookies for advertising or marketing purposes. All cookies are used for essential functionality, analytics, and payment processing only.

These third parties have their own privacy policies and cookie policies. We encourage you to review them:

• Google Privacy Policy
• Vercel Privacy Policy
• Stripe Privacy Policy

4. Managing Cookies

Most web browsers allow you to control cookies through their settings preferences. However, limiting cookies may impact your experience with the Service.

4.1 Browser Settings

You can manage cookies through your browser settings:

• Chrome: Settings → Privacy and security → Cookies and other site data
• Firefox: Options → Privacy & Security → Cookies and Site Data
• Safari: Preferences → Privacy → Cookies and website data
• Edge: Settings → Privacy, search, and services → Cookies and site permissions

4.2 Opt-Out Tools

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

Note: Disabling essential cookies may prevent you from using certain features of the Service, including authentication and payment processing.

5. Cookie Categories

6. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by updating the "Last updated" date.

7. Contact Us

If you have any questions about our use of cookies, please contact us at info@activelead.app.